WELCOME TO THE DREAM PROGRAMS

Join our business accelerators for endurance coaches, professionals and experts.

Coach Michelle Lake specializes in teaching other endurance coaches, professionals and experts (Triathlon, Running, Cycling, Swim, Strength, Nutrition, Race Directors, Physical Therapists and more!) how to run a profitable business while navigating from hobby-coaching to part-time coaching and then to full-time businesses.

We help endurance coaches/experts grow thriving businesses by leveraging the unique dynamics of our sport: where athletes value personalized plans, deep connections, and niche expertise. What unites us all is our shared mission: helping athletes get faster and grow through racing. If you’re ready to stand out, market smarter, and build a business that reflects the heart of endurance coaching, you’re in the right place.

We offer two programs for coaches who want to grow their businesses. The Dream to 6 program combines 1:1 coaching and group training to mentor coaches in marketing, content creation, building community, time management and more for coaches that have experience in coaching at least 5-10 athletes.

Michelle is also the head coach for Dream Launcher - a program for new coaches that are just getting started or have less than 5 athletes. The focus is landing your first clients!

Since 2022, her programs have helped 200+ coaches grow their athlete roster and begin the journey to building their dream businesses.